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Adam was starting to photograph celebrities for major magazines, when he decided to quit his job and move back home to Pennsylvania to start a cold brew coffee business with his brother. It wasn't hard for him to figure out where to start. Over the years as a photographer he got to know almost every small retailer in his home town. Instead of sending out emails to see if any business owners were interested in the new cold brew coffee he was developing, he quickly put together some samples with his brother and hit the road. That day he visited 30 stores. Out of those, 26 agreed to put his product on their shelves. Stories like this are typical of many entrepreneurs that operate under one simple principle - failure is not an option. That's not to say that failure isn't possible, or that the path to growth isn't fraught with obstacles, challenges, rejections, and mistakes. It simply means that once you set your eyes on a goal, you'll do nearly anything to try to attain it. In this episode Adam shares how he discovered and developed a passion for what he once hated - coffee, and the steps he took in the early days to land major distributors like Whole Foods. We also learn how him and his brother started attracting major seed investors to source and launch a new product called Cascara Tea, breaking down exactly how the team is investing the money to grow this new product line. If you're interested in following Drink Peloton's journey, Adam shares his daily entrepreneurial stories live on Instagram @drinkpeloton See acast.com/privacy for privacy and opt-out information.