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The cold brew coffee market has exploded over the last few years, with sales reaching $738 million dollars in 2017 alone, popularized by major chains like Starbucks.When Matt Bachmann and Ben Gordon met at Columbia Business School a few years before the cold brew craze, they knew that they wanted to start a business, but had no idea what to build. As their friendship grew over the next 6 months, they realized they both shared an interesting passion - really more of an obsession. Making their own cold brew coffee at home. Over the next year and a half, while still in school, they developed what would become Wandering Bear Cold Brew Coffee, launching a first of its kind boxed coffee in the process (think Franzia for coffee). In this episode we breakdown how they came up with their minimum viable product (first consistently good tasting batch of coffee), and what they did to test various go to market strategies for their business. We uncover how they identified an opportunity to rapidly generate revenue for their business, and the steps that they took to end up in over 1,000 stores across the United States, landing major partnerships like Fresh Direct, Whole Foods, Target, and more. See acast.com/privacy for privacy and opt-out information.