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When Murtuza started consulting on the side with his co-founder Hari to fund the startup they were building, he didn't think of it as a business - simply a way to be able to pay his bills. Soon he had so many clients that he had to hire help, and he realized that he actually enjoyed working on different projects day to day. Within a few years, he closed his first 6 figure contract. Now he runs F22 Labs, a 22 employee full-stack mobile and web development company in India that's able to charge the same prices as American dev shops. In this episode we discuss how he was able to start landing clients so quickly and consistently, his approach to building relationships, and the iterative work that he did on his business in the early days to stand out from the thousands of engineering shops in India. If you've ever considered building an app and outsourcing the engineering work, this episode is a must listen. Murtuza gives us a blueprint for building software products from scratch. He also breaks down exactly how business, engineering, and product teams should work together to ensure that they build a successful product, providing incredible insight into how business and technical teams should operate together. The products his team has built have been featured in New York Times, Mashable, TechCrunch, Business Insider, and more. See acast.com/privacy for privacy and opt-out information.