lystn

What's the easiest way to find a co-founder? Have a twin sister. This week on The Mentors we have our first ever 'twinesode' where you'll hear identical twins brother entrepreneurs (yours truly) interview identical twin sister entrepreneurs. Aside from being one of the funniest episodes yet, this discussion covers the story of Hey Lady shoes, and how two sisters with no background in fashion design started a ladies shoe company that has grown to over a million dollars in sales, almost entirely through word of mouth. Within 3 years of starting, the business was growing incredibly fast, when Jessica was diagnosed with stage 4 terminal cancer, leaving the weight of the news and running the business on Emily. Hear Jessica's miraculous story of beating the odds, surviving the disease, and rejoining the business only to help reinvent it and grow it to completely new heights. People often invent elaborate stories for why someone else is successful - connections, money, luck. On countless occasions Emily and Jessica's story proves that each of us must be in control of our own destiny - when you're dealt a bad card in life, it's up to you to figure out how to play the hand. See acast.com/privacy for privacy and opt-out information.