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This Week in Marketing #9The White House's “Find Something New” campaign comes with the country in the midst of a public health crisis that has upended entire industries and kicked off a recession that has sent the nation’s unemployment rate shooting above 11 percent. The nation currently has 5.4 million job openings, according to the Labor Department, which is not nearly enough for the roughly 18 million Americans who are officially unemployed and the 33 million who are currently receiving unemployment benefits. Virgin Money is hoping to build a consumer lifestyle brand that can take on the biggest high street banks with a refocus of its sponsorship activity on music and a brand positioning that aims to “take the fear out of finance.” The company looks to provide financial value and build a bank with more than 6 million personal and business customers that can take on the veterans of British banking.Burger King partnered with scientists to develop a new diet for beef livestock used in Whoppers, adding a small amount of lemongrass to their feed and released an educational video starring the “Walmart Yodeling Kid” Mason Ramsey, that illustrates the negative environmental impact of the livestock industry. Early studies indicate the change can reduce daily methane emissions by 33%.Leave some feedback:What should we talk about next?Did you enjoy this episode? If so please leave us a short review!Connect with Chris and Nick:https://revcarto.comSocials, @chrisdavisworks and @revcartohttps://kowalacreative.comSocials, @nklenchik and @kowalacreative