lystn

This Week in Marketing #4.68% of consumers expect brands to be clear about their values, according to a report from consumer insights and analytics company, Kantar Monitor. That number rises depending on a consumer's ethnicity or other demographic group, with 69% of Hispanics, 71% of LGBTQ+, 79% of Asian Americans and 82% of African Americans expecting brands to speak up about where they stand on current societal issues.Millennials have the highest expectations for brands to speak out, Kantar found. Forty-six percent of the age group expect brands to be brave, followed by 42% of Gen Z with these expectations. Only 31% of Gen Xers and 22% of Boomers expect brands to take a public stance on social issues.Unsurprisingly, consumer spending is at an all time low where household spending was 18.5% lower in the final week of May than in the equivalent week in 2019. Worries of a fresh spike in Covid-19 cases rise as a result of the protests occurring across the country. When brick and mortar shopping does get back into gear, safety of staff and the public will be of paramount importance. Leave some feedback:What should we talk about next?Did you enjoy this episode? If so please leave us a short review!Connect with Chris and Nick:https://revcarto.comSocials, @chrisdavisworks and @revcartohttps://kowalacreative.comSocials, @nklenchik and @kowalacreative