How Brands Are Encouraging Social Distancing | Ep. #6
Episode #6 is all about hops! We talk beer, and the unique marketing campaigns from both Budweiser and Coors, America’s top-selling beer brands. Budweiser UK revived the classic “Wassup” campaign from the late 90's, now sporting the slogan, “Buds support buds. Check on your buds." They are also sporting a new hashtag, #TogetherAtADistance to further promote social distancing. Coors is taking a different approach, launching their #CouldUseABeer campaign, giving away $1M of beer in a new social media contest. They also added a new line of sweatpants and sweatshirts with branded stay at home slogans. In the interview portion of our episode, we're joined by, Mike Molholt from Molholt Creative and dive deep into the many uses of typography and how both users and brands can utilize it within their own distributed content.Links to our sources:• MarketingWeek• MarketingDriveLeave some feedback:• What should we talk about next?• Did you enjoy this episode? If so, please leave a short review!Connect with Mike:• Instagram, @molholtcreativeConnect with us:• revcarto.com• kowalacreative.com• Instagram, @creativebriefpodcast• Instagram / Twitter, @chrisdavisworks• Instagram / Twitter, @nklenchik / @kowalacreative
