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If you aren't convinced that you need a blog just yet, this may be the episode that turns your thinking around. When creating my master course, Transform Your Resources, I was recording tons of different videos and modules on keyword optimization and search engine optimization. After doing this, I knew I had to share with you all exactly what I was up to so you can understand how much value a blog brings to your business and why the components of that blog are essential.

This is the second episode in the blogging series and I can't wait to share with you why you need to start that blog today!

In this episode you will learn

• About traffic and how it is needed in order to be successful
• The difference between organic and paid traffic
• What a keyword is and what is not
• The meaning of a long-tail keyword
• What keyword difficulty means
• How to rank for keywords

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