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This week on BOAUK I speak with Jeff Echols. Jeff is on a mission to change the way you do business by helping you communicate Empathy (not ego) so clients and employees see Value (not commodity). He's the President and Chief Strategy Officer of echoEngagement and the Host of the Build Your Brand podcast. Jeff works with architecture and engineering firms on branding, communication, leadership, marketing, and business development strategies. In this week's episode you will learn What is Brand Why Brand and Branding is Important for your Architecture Practice The difference between 'Ego vs Empathy' and why it's essential in your practice communications.   THIS WEEK'S RESOURCES Discovery Call with Rion https://www.businessofarchitecture.co.uk/discoverycall Build Your Brand Podcast https://entrearchitect.com/podcast/byb/the-characters/ echoEngagement https://www.echoengage.com