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Former Louisiana State University athletic publications director (and acting creative director), Jason Feirman joins us this week to discuss an insider's perspective working on creative projects within a prominent college athletic program. Jason spent 13 years at LSU, was a part of many national championships and final fours and lead the rebranding of the Tigers in the early 2000s. He discusses the day-to-day of life in a successful athletic program and talks about some of his favorite projects. In 2012, FootballScoop.com gave the ultimate compliment of Jason's work saying "Only LSU can produce a media guide that gives you goosebumps". Mentions Include... IMG College LSU Posters The Tiger eye at center field Under Armor Northwestern rebranding behind-the-scenes video Mesh Integrated Advertising a Marketing Jason's Portfolio Next guest is Todd Radom. I stated that Todd is an expert at BASKETBALL aesthetics. I meant to say BASEBALL.