Mark Homer: The Evolution of Legal Marketing

In this episode, Steve Fretzin and Mark Homer discuss:

How legal marketing has evolved.
Seeing your law firm as a business.
Multichannel marketing.
When you should spend money on marketing.

Key Takeaways:

Understanding your brand, not just the logo, but who your clients are and how you approach the work, helps you to be more successful in marketing your firm.
Talk about what you are doing to be more accessible to others. Everyone may be doing it, but if nobody is talking about it, customers won’t know.
Google, including Google My Business,x` is a great referral partner if you are properly investing your time.
Many lawyers think they have a lead problem, but it is actually a conversion problem. Get that dialed in before you spend money on marketing.

"Your law firm is a business. That's something that people are now realizing that they need to think about it from business strategy, business terms, not just in legal practice terms." — Mark Homer

Connect with Mark Homer:

Website: https://gngf.com/

YouTube: https://www.youtube.com/channel/UC8jMUZpf1YIvQ7MyHJEToHw

LinkedIn: https://www.linkedin.com/in/markhomer/ & https://www.linkedin.com/company/gngf/

Instagram: https://www.instagram.com/gngfound/?hl=en

Twitter: https://twitter.com/mark_homer & https://twitter.com/gngfound?lang=en

Facebook: https://www.facebook.com/GNGFound/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com