007 | What’s Old Isn't New: Building A Modern Brand Legacy
Mark Miller, Chief Strategy Officer of Team One Advertising and award-winning author of "Legacy in the Making: Building A Long-Term Brand To Stand Out In A Short-Term World," joins Christie to share the secrets behind what it takes to build an inspirational, modern brand legacy. Forget simply celebrating tradition or heritage, modern brand legacies -- like Honest Company, Tiffany a Co., Wimbledon, Rolex, Samsung a more -- are the creators of a vital today and tomorrow. Bonus: Mark a Christie discuss how listeners can identify their personal purpose and create their own legacy. Compelling for anyone looking to define the next steps in their life or career.
