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What happens when a company’s culture is set on default and not really carefully and thoughtfully chosen nor aligned with the profile of the company? That’s a question we will come to unwrap the answer today. Having been a firm believer that leaders should not be leading the company and focus on leading the culture, we will come to realize the cost of not having a culture we can all go back to every time a certain company faces struggles and is threatened to go down the brink. Brian Waspi, the CEO of Clear Water Outdoors which is one of the leading companies that sells everything that supports outdoor activities, will be joining us today and will share his insights about good culture versus bad culture, the experiences that helped him start over after losing what he initially built due to misguided culture, and teach us a lesson or two about the value of doing things right the first time, with the help of carefully drafted set of core values. We will also learn how a company’s core value helped in the selection and hiring process and in determining the most fitting profile to fill up a post.   “A goal will push you but a vision pulls you. Money follows value.” -Brian Waspi   In this episode, you will learn: 1:35 – Background of Clear Water Outdoor 3:20 – The foundation of the company’s culture based on people’s emotion 3:50 – The 2 fronts of culture Clear Water Outdoor is built upon – internal and client-side 8:10 – Bad experience on bad culture Brian Waspi has encountered, its impact, and outcome 11:25 – Core values of Clear Water Outdoor - Be awesome. 13:35 – The process that came up with the core values of the company 15:38 – How all employees are “living and breathing” the core values of the company 20:15 – Job hiring interviews based on core values 20:30 – An interesting story based on personal experience showcasing the culture of being awesome 26:30 – How the business started all over again after losing it the first time 28:25 – Brian’s advice around culture 34:32 – How culture influence growing profit and turnover Resources: ClearWaterOutdoor.com CultureCzars.com   Connect with Brian: Facebook Instagram LinkedIn Website   Connect with Will: LinkedIn Website