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Dina Dwyer-Owens, the ambassador for Neighborly, talks with Jeff about how values plays a role in sales.  Sales can only be made when someone trusts you and believes that what you have to offer has value to them.  That means your customer must believe that you have integrity. In this episode of The Buyer’s Mind, find out how Neighborly, a company of 22 franchises and sales of over $2 billion, practices and trains values of R.I.C.H.  Don’t know what R.I.C.H. is? Find out in this episode. ===================================== Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com or give us a call at (844) 547-4673 Extension 1.   Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools a resources. Or come join the Jeff Shore Community on Facebook https://www.facebook.com/JeffShoreCommunity =====================================