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Purchases are an emotional decision.  Clothes might make us feel better looking.  A watch might be a way of letting people know you’re successful - boosting your self-esteem.  Do you understand your buyer’s emotional motivation? When you do, the sale can roll right out in front of you. ===================================== Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com or give us a call at (844) 547-4673 Extension 1.   Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools a resources. Or come join the Jeff Shore Community on Facebook https://www.facebook.com/JeffShoreCommunity =====================================