James Matthius: Pocono Table Company

Welcome back to a brand new episode of the Woodpreneur Podcast. Today, your host Steve is joined by James Matthius, owner of Pocono Table Company. James’ father always had a woodshop in the basement of their family home, so James was always around woodworking from a young age. His father often made cabinets, tables, and other furniture for their family, and he would teach James whenever he felt like learning.

As James grew older, his interest in woodworking went on the back burner for several years until he married and lived in his own house. He decided then that he wanted to start making things for his family and before long, friends would ask for something, which got the ball rolling for him. James began making decor items like wooden flags and cutting boards and soon decided to give woodworking a shot, so he started an Etsy account.

“I completely got demolished on Etsy for a pretty good time because I didn’t have any understanding of SEO, and how to take proper product photos, and how to word things to catch people’s attention. So I decided, “Okay, I gotta, I gotta learn this; this is something I really need to learn.”

I went to YouTube, and I basically taught myself how to do all that. I’m still not good at it, but once I started applying those techniques, I saw sales coming in. And I said, “Oh, boy, alright, awesome.” That kind of lit a fire under me.”