lystn

My guest today is Deidre Hudson, a customer focused and data driven senior marketing leader with strong demand generation and customer aquisation skills.

In todays episode we cover:

• How the right data can be used to inspire your sales strategies and campaigns
• The tools used to determine your right target audience based on all your data
• The key differences between demand generation and lead generation
• 5 Pillars of demand generation - People, Programs, Processes, Performance, and Product
• Using actionable data to test impact on different channels
• The power of having the right people in the right roles for the right reasons

All that and more in this episode.