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In this episode Matt Alder talks with Lars Schmidt of Amplify TalentEmployer branding is a much discussed and often much misunderstood topic. Over the last ten years the digital revolution has brought a significant shift in how companies are addressing the topicIn this interview Matt and Lars discuss what the modern definition of employer branding should be and how digital engagement and social media are driving thinking in this area. Lars also shares a case study about the work he has been doing with Hootsuite which embraces new technology to push the envelope on employer branding.