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Today’s guest is Justin Ephraim from Reduxwood. Justin has a fascinating story and has been in the wood industry for over twenty-five years. From sourcing wood for Canadians from Panama, building luxury homes, and undertaking underwater excursions to check the quality of submerged woods, it’s been an incredible journey.  From the start to the end of this episode it is packed with captivating stories, wonderful successes, and big moves. Justin and his story are nothing short of inspirational. He moved to Vietnam with two suitcases and a broken panini press (well, it broke on the way, but still.) and now has a multi-national business with twenty employees and the largest inventory of his product in the world.  Continuing to Grow a How to Do So Reduxwood has grown to be an international company with an incredible team and a lifetime worth of networking, relationships, skill, and success under their belts. The inventory alone has taken about eight years for Justin to collect and grow. After doing the wholesale wood selling Justin stumbled into a table sale and that was a bit of an “aha” moment.  Justin now employs about twenty people and has grown to a point where his business doesn’t just support him and his family, but also about 12 other families in Vietnam alone. He notes that a lot of this business is a people business because of the relationships and time that go into building good customer relationships.  The biggest challenge has been getting people to know about Reduxwood when he is in Vietnam. Justin has been having an extremely difficult time figuring out the algorithms and he wishes he would have started working on Instagram a bit earlier than he did. Next, Justin plans to build a showroom in Vietnam and he is very excited about continuing to educate people about the standards, quality, and beauty of the products coming out of Vietnam.  The end of this episode is an incredible think tank of branding and marketing ideas between Steve and Justin. Steve explains the dream 100 marketing strategy, breaks down the process, and adds his own valuable spin and twist to the method.  Steve even gives a brief overview of the masterclass marketing method he will be teaching next month. The Woodpreneur Method is a tried and tested set of branding, community, and sales methods that have already grown hundreds of wood businesses and will grow thousands more in the future. To see more of Justin’s incredible story and projects please check him out: Website: http://reduxwood.com/ Instagram: @Reduxwood