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While pursuing a stitch fix-esque site one day, John Dupre was inspired while being led through the site questions heading down the path to his dream wardrobe. His inspiration turned into action as he realized that this sales model was exactly what the wood flooring business needed. Instantly running to the drawing board, John and his team tweaked, built, and re-built a similar algorithm specifically focused on wood flooring customers.  While Revel Woods sells directly to consumers, they also know that the wood flooring business rarely has more than 1-2 return customers within a lifetime. This is why, once they had perfected the above sales tool, they decided to focus on explaining its purpose, use, and algorithm to interior designers. With their experience in the field, interior designers instantly saw the problem that Revel Woods was solving with this tool and quickly became return customers.