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Today we’re talking to Paul Ostlund from Lacrosse Flooring. Lacrosse Flooring manufacturers red oak, white oak, walnut, and hickory hardwood flooring and produces about 55,000 sq ft of flooring per day. Originally, they were considered a “boutique” manufacturer, up until 3 years ago when they installed robotic packaging machines and a 2 million dollar scanning system. Since then, they’ve become a major flooring plant that services the midwest area, and they’ve taken foreign producers by surprise.   Show Highlights: Lacrosse Flooring is heralded as one of the top flooring plants in the United States. They were considered a “boutique” manufacturer, up until 3 years ago when they installed robotic packaging machines and a 2 million dollar scanning system. Lacrosse produces 55,000 sq ft of flooring per day. They create from multiple species and are a “one-stop shop” for high quality flooring.   Who They Target: Typically, they sell to distributors across the country and tend to sell heavily into the 2-step distribution model. Lacrosse markets themselves as a high-quality mill that produces high-end products for contractors.   Biggest Struggles Finding employees who are dedicated and are committed to staying on for the long-term in an industry that isn’t extremely high-paying Realizing that the top 10 things that were working six months ago may not be the same 10 things that are still working   Words To Grow Your Biz By...   “You’re not a leader until you can produce other leaders”   - Paul Ostlund   Contact Lacrosse Flooring: Instagram: @lacrosseflooring Website: www.lacrosseflooring.com Floor Source - A hardwood flooring app.   Follow Acres of Timber and our #woodpreneur network on Instagram!! @acresoftimber Want more?? Join our private Facebook Group and get access to our FREE marketing hacks course for Woodpreneurs! - CLICK HERE TO JOIN Listen to more episodes at www.acresoftimber.com @acresoftimber Read our Free Instagram Report:" Tools for how to turn leads into sales, grow your following, and easily create engaging content." Are you ready to scale your woodworking, flooring, or tree service business? Click HERE to schedule your Free strategy session with Steve, founder of Acres of Timber DID YOU LIKE THE SHOW? iTunes SUBSCRIBE HERE! Join The Wood Entrepreneurs Networking a Mentoring Facebook Group Like us on Instagram: @acresoftimber Website :: Facebook :: Insta SHOW SPONSORS: Granberg International Granberg International is a US-Based, family owned and operated business, with a 60-year commitment to providing its customers worldwide with the highest quality chainsaw mill and accessories in the industry. Granberg’s completely mobile and compact Alaskan Mill makes it possible to mill your logs ANYWHERE. Creators of the alaskan mill. You can learn and read more about what other users are saying about the alaskan mill @ www.alaskanmill.com   Copyright © 2018 Acres of Timber