109 - The Best “Branding”
As a fortune 500 consultant I used to know that if we were going to have a meeting about marketing, we would talk about things you could measure. If we were going to have a meeting about branding, we were going to talk about peoples opinions. For this reason alone, “branding” meetings used to drive me crazy. I’m not saying that branding is never important, but far too often there is too much emphasis put on “branding”. There is one way it will in sure you have incredibly strong branding, but more importantly an incredibly strong tribe.
