65 - Throttling Unintentional Consumption
The amount of information available for an entrepreneur to consume today is unlimited. If you started today and listened to just the free content it's available you can spend all day every day and you would not come close to finishing what is available in your lifetime. This presents an opportunity but also a challenge for entrepreneurs. The opportunity is the information we need to move forward from where we are today is available and we can go get it. The challenge is if we are clear on what we need and where we are, you can get into a loop of unintentional consumption that will rob us of our momentum. There is a simple and elegant way to stop unintentional consumption. I have used this with hundreds of clients around the world to pull them out of the negative loop of consuming content without creating momentum.
