EP047: Male Ego, a brief explanation
The male ego gets a bad rep. But it serves a purpose. What is that purpose? The same one that the female ego serves. To be desireable. A woman's ego is centered around beauty and youth. A man's ego is centered around strength. How does that strength play out? By having a larger ego, and never showing weakness. Target a man's ego, and you target his entire value as a human being.
