Hidden Opportunities To Drive Big ROI From Your Discount And Coupon Strategy
In today’s episode, my guest is Kathleen Booth the CMO of Clean.io. They have a Shopify app called cleanCART that helps online retailers build more profitable discount strategies and protect their user experience, brand and revenue by controlling the ways that coupon extensions interact with their websites.
We have been taught to believe that coupon extensions (like Honey) drive incremental revenue, but research shows they reduce average order value and conversion rates, all while claiming credit for sales they had little or no part in driving.
It's time to protect your margins and increase average order value so let's jump in and learn more about this amazing technology.
WHAT YOU WILL LEARN TODAY
CONNECT WITH CLEAN.IO
EPISODE SPONSOR
This episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google.
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