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Topics covered and questions you’ll uncover during this episode:

• Why “segmenting” your email list is key for sending the right marketing messages to the right people, creating a bespoke experience, and getting better results
• The importance of understanding technology’s role in facilitating the customer or client experience, and why it’s still essential to provide excellent face-to-face communication and service
• How to think about the content you create and share, and how to create content that’s actually useful for your email list
• A simple approach to getting started with online content and marketing if you aren’t posting or creating content strategically already, whether you want to do it yourself or outsource the work

Resources mentioned within the episode:

• Tobe Agency
• The Luxury Market Report
• The Institute for Luxury Home Marketing