157: Don’t Be a Commodity. Be a Brand Worth Loving. w/ Ben Baker
Purpose of episode: Without a community, you’re just a commodity.
Mission: Ben did a personal brand exercise with Sangram consulting him on:
- What he is good at
- Where he has room to improve
- All based on the honest feedback he’s gathered, throughout their online friendship.
With Sangram as the anecdote, we learn how the power of storytelling and personal branding can build a community, allowing you to become a leader of your industry and increase sales!