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Describe your idea of a modern CMO. Now ask someone else. Now ask another person. See all the different ideas that come together?

If one person were able to meet all those requirements of a CMO, they’d be about as rare as a unicorn. We’re not sure anyone can live up to expectations, but we know one CMO who gets pretty close!

Meet Meagen Eisenberg, CMO at TripActions. She came on our #FlipMyFunnel podcast to share all about the role of a modern CMO.

Here’s what we’re unpacking today:

• The incredibly vast challenges of being a CMO
• Why building relationships with every other department is vital to a CMO’s role
• How to prioritize your resources as a marketing leader
• Getting promoted to marketing leadership
• What to look for, and how to hire, a marketing team