lystn

Relationships don’t scale.

But doing unscalable things can build relationships.
As a leader, as a marketer, as a salesperson - what are the things you can do to build relationships?

That’s what I talked about in the latest Big Idea episode for the #FlipMyFunnel podcast. You can scale businesses but you can’t scale people. You need to think of unscalable things to do to build your relationships.

So, think of what you can do for your direct reports that will make them remember that you care, even when you are not there every day with them in the trenches.

Think of how to make your customers and future customers special and unique.

Scale your business, not your people.