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Beauty Means Business Radio Identifying Your Advantage in Beauty with Jeremy Wexler  Washi Scissors @jeremywexlerhair  Jeremy Wexler is an educator at the Washi Scissor Company, a Brand Ambassador for Paul Mitchell products, hairdresser, barber, owner and a winner of the National Beauty Associations Beacon contest. He’s been published by Men’s Hairstyle Trends and featured under Paul Mitchell’s brand Mitch the Man, and by Hairnerds. In this episode, we have a riveting conversation on what it takes to be successful in this industry. Jeremy walks us through essential knowledge for service professionals, educators and owners. He points out that you must bring education into what you do, I.e: teaching guys how to style hair. A concept he credits as influenced by Andrew Does Hair. Jeremy has a deep understanding of business and joined the hair industry later in his career. He’s built a career that melds the two worlds quite well: beauty and business. He emphasizes that with hair you can do anything.  Jeremy is a master educator and speaks to his strategy on how to lead and guide others and on the blueprint to opening a business. First, know who you’re talking to. Second, it’s ok to be upfront about your business. This is your business. People respect you when they know you’re trying to sell them something instead of skirting around.  Jeremy shares his knowledge in retail sales, retention, male retention and the barber boom. And motivates people by pointing out that metaphorically we are all on the same starting block, but you should definitely bring whatever skills you have from a prior experience to the track, use that to your full advantage and accelerate forward. We wrap up with Jeremy’s forecast on the future of the industry – how he sees technology and new platforms influencing the success in the industry. The speed in which your skills get better is completely up to you. Use available technologies out there to your advantage, I.e Handsome App. A place where you must have a level of professionalism and seriousness around your career.  Takeaways:  You must have an education portion of what you do. Not only to help your clients understand you’re knowledgeable but helping them understand their own hair.  It’s ok to be upfront about your business. This is your business. People respect when they know you’re trying to sell them something instead of skirting around.  The speed in which your skills get better is completely up to you. Use technology to your advantage to get as good as you can possibly get.