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Beauty Means Business Radio Lee Resnick  @Barbershopconnect Lee Resnick’s story tops the charts as quite the untraditional of career paths, starting by bootstrapping his way through record deals and ultimately leading him to up-level the barbering industry.  Lee is the creator of Sedericks’ Barber Battle TV Show, Barbershopt Connect – the world's largest barber platform, and of Barbercon NYC, Austin, and LA – the only indoor/outdoor festival for over 6 years. Lee went to Syracuse as an Art Major, but before he became obsessed with the art of barbering, he was obsessed with the music industry.He ran a record company and worked with artists 50 Cent and G Unit, Fat Joe, Junior Mafia and many others. He holds Platinum Plaques for marketing OT Genasis, Rush Hour 2 and Obie Trice. In this episode, we learn how Lee combines his savvy marketing skills for rappers and applies it to the barber industry, on building a successful business branding music videos through barbershops, and ultimately built a barbershop network that amassed 360K viewers per month which launched him into a partnership with Microsoft for the X Box as the entry point into US barbershops.  A story of grit and conviction, we learn how Resnick was a master of virality before virality was a thing; and how a phone call initiated a pivotal moment for Lee, where he shifted his purpose in barbering from something that was unregulated and unsupportive into becoming the positive source for the barbering industry.  He dives into the details of what it really took to get there. Which is constant, unwavering focus. How sometimes walking away from money is a good thing – and having integrity for the business is a good thing. In Lee’s words, “I created Barbercon because the business needed it.” Takeaways:  Sometimes walking away from money is a good thing and having integrity for the business is a good thing.   Industry changing movements happen in small moments, in observing an argument in a barbershop, and often – you don’t have to be in the industry to be the change maker.   You have a choice: you can either up-level an industry through positivity or be a source of negativity.