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I think we can all agree that there are so many anti-aging ingredients on the market with complicated and fancy names it’s hard to keep them straight. Well you can add Matrixyl 3000 to your list of fancy names! This buzz-worthy peptide came on the scene back in 2000 claiming some serious wrinkle fighting power.But what is it and what does it do? Let’s find out. Welcome to another episode of Skincare Secrets… Matrixyl was one of the first peptides used in personal care products. It was considered a breakthrough in the cosmetic industry. Matrixyl 3000 is a peptide that helps our cells communicate with each other, signalling the skin cells to produce things like collagen, hyaluronic acid, etc. If you haven’t heard about the use of peptides in skin care products, I’ll tell you what you’ve been missing.Alright, what Are Peptides? Peptides are fragments of proteins. Proteins being a the fundamental building blocks of skin. Without peptides, skin loses firmness and gets wrinkly. There is abundant research that clearly shows that each peptide works in a very specific way to target a particular skincare need. Peptides basically teach the skin to do what's required to help revitalize these building blocks, which make it look soft and smooth.Matrixyl 3000 has some good data behind it.When they tested in in vitro, which means in a lab, here is what happened:At 7.5% concentration it showed 258% increase in type I collagen, which is the most abundant collagen of the human body. Pretty impressive. Wait, there’s more… it also produced 179% increase in hyaluronic acid in the skin. So it actually makes your skin generate hyaluronic acid. And +164% increase in Fibronectin - which is basically a cousin of collagen - another protein that keeps your skin smooth and bouncy. Overall, pretty good. BUT that’s in a lab.How about on real people?They actually tested it on a group of 24 women who used it for 2 months. They gave each woman two creams - one had Matrixyl 3000, the other one did not. But they looked and felt exactly the same. And the women were putting were using them on both sides of the face. So the researchers could compare the results. Pretty cool. The volunteers applied the product around their eye area because the researchers wanted to measure the impact on crow’s feet - the wrinkles around the eyes.And the test was done with a cream with 3% concentration of Matrixyl 3000. Not sure why. Because the lab tests were done starting at 1% going up to 7.5%, and as the level of Matrixyl 3000 went up there was more collagen, more hyaluronic acid and more fibronectin produced in the skin. The way the researches measure the impact on crow’s feet is by taking photos and generating basically a 3D replica of the skin so they can see if there are more or less wrinkles, if they are deeper or less pronounced, etc.So what were the results for those 24 women. 39% decrease of skin covered by wrinkles. 39%. I have to repeat that. 39% less area of the face with wrinkles. Now, that’s quite a result, huh.They also tested wrinkle density, roughness, complexity, the volume a depth of the main wrinkle. And all these parameters showed improvement between 16 and 33%.So that answers the question if this ingredient is worth the buzz. For sure! So if you’re looking to add some serious anti-aging benefits into your skin care routine, this powerhouse wrinkle reducer is the way to go!  Thanks for joining me today. I’ll see you in the next one.