How To Build a Community Around A Brand with Krystal Wu, Community Manager at Shopify (GMT154)
Communities are everywhere nowadays. For some people, communities are a place to learn and explore specific topics or interests. For others, it’s where they discuss personal issues and find comfort among those with similar experiences.
For businesses, building a community can help with customer support, product development, and marketing. In episode 154, you’ll learn from Krystal Wu, Community Manager at Shopify:
1. The advantages of building a community for a B2B brand
2. How Krystal taps into a community to amplify content reach
3. How to measure the health of an online community
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