45: Behavioral Finance and How Betterment is Optimizing Around It
Dan Egan is the Director of Behavioral Finance and Investments at Betterment. He has spent his career using behavioral finance to help people make better financial and investment decisions. Dan is a published author of multiple publications related to behavioral economics. We were fascinated at the prospects of how technology and psychology may be blended to help us as investors make better decisions, and in many ways, make fewer decisions. Dan joins us to talk about his background in the field, analysis of mountains of behavioral data, and how Betterment is optimizing their platform around a very important part of investing – human emotions. Links: WebsiteLinkedin@daniel_eganBetterment archives for Dan Egan g Try Betterment for 6 Months Free with this link Discussed: Betterment CEO Jon Stein: A Decade of Pioneering Robo Advisory - ILAB 22 Sam Mark’s Personal Millions and Show Introduction - ILAB 01 From $1k to Future Millionaire: Johnny FD’s Investments - ILAB 02 From $0 to Self Made, How to 300X Your Investment - ILAB26 Time Stamps: 03:53 - Beginning in behavioral finance06:50 - Stock market crash10:20 - Altering decisions from emotion14:20 - Personality traits for investing19:00 - Tax impact preview23:30 - Conservative and liberal taxpayers26:00 - Buy and hold vs. active manager28:00 - Getting hired at Betterment31:00 - The Betterment team34:44 - Design and user experience38:00 - Recession and market crisis plan43:28 - Marketing timing and dips46:22 - Internal growth vs. the competition51:20 - Call in advisor service56:10 - Making quick emotional decisions59:30 - Anticipating the next downturn1:00:30 - Investing in yourself1:06:00 - Surfing in Bali a skiing in Tahoe1:06:40 - Betterment vs. other Robo-advisors If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes and claim your bonus here! Copyright 2017. All rights reserved. Read our disclaimer here.