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Gen Z is the future. Born between 1996 and 2012, this generation is the largest, most diverse cohort on the planet, with over $140 billion in purchasing power. And they may be more impacted by the global pandemic than any other generation. Brown Advisory’s Katherine Kroll speaks with Gen Z experts Ziad Ahmed, Joel Flory and Denise Villa to understand what Gen Zers care about and how their decisions as consumers and as culture-carriers will pave the way for our collective future.  Guests:Ziad AhmedFounder and CEO, JUV ConsultingJoel FloryCo-founder and CEO, VSCODenise Villa, Ph.D.CEO, Center for Generational KineticsHost:Katherine KrollSenior Sustainable Investing Specialist Background Reading: This Summer Will Scar Young Americans for Life, The Atlantic, May 28, 2020  On the Cusp of Adulthood and Facing an Uncertain Future: What We Know about Gen Z So Far, Pew Research Center, May 4, 2020 Gen Z is Redefining Creativity as Wellness During the Pandemic, VSCO blog post, January 31, 2020 For Young People, Two Defining Events: COVID-19 and Climate Change, National Geographic, April 28, 2020 The State of Gen Z: A New Generation Emerges — and Brings Tremendous Change, The Center for Generational Kinetics, 2019-2020 Please visit the Navigating Our World website to listen to our first episode: We've Been Here Before (and Made It Through): A Conversation with Jon Meacham, historian and Pulitzer Prize-winning author.The views and opinions expressed in this podcast are those of the speaker(s) and do not necessarily reflect those of Brown Advisory. These views are not intended to be and should not be relied upon as investment advice and are not intended to be a forecast of future events or a guarantee of future results. The information provided in this podcast is not intended to be and should not be considered a recommendation or suggestion to engage in or refrain from a particular course of action or to make or hold a particular investment or pursue a particular investment strategy, including whether or not to buy, sell, or hold any of the securities mentioned. It should not be assumed that investments in such securities have been or will be profitable. There is a risk that some or all of the capital invested in any such securities may be lost. This piece is intended solely for our clients and prospective clients, is for informational purposes only, and is not individually tailored for or directed to any particular client or prospective client