Chipotle CEO Brian Niccol on Making a Better Burrito
Brian Niccol took over as Chipotle CEO in early 2018, just as the company was struggling with food safety concerns, store closures, and a falling stock price. In less than 2 years, he turned the company around by implementing delivery service, a loyalty program, and a focus on digital ordering. At CNBC’s “Evolve” conference, Niccol spoke candidly about his leadership strategy, what he looks for in a new employee, and the two most powerful words in business.
