2. Creating Connection + The Importance of Education

Do you long for belonging to something bigger than yourself? Listen as your host Jennie and Sola’s Culture Ambassador, Kim Bennett, continue discussing the benefits of a career with Sola Salon Studios, Kim’s nearly 16-year-long journey at Sola, and much more on this part 2 episode of the Sola Stories Podcast. If this is the first time you are tuning in, Jennie Wolff is the Chief Marketing Officer at Sola Salon Studios, and Kim is Sola’s first-ever Sola professional.  Kim shares why she believes it's so important to create and harness relationships in the beauty industry and the work you have to put in to build trust and honor. She also speaks about how she has established relationships within the Sola community all across the country using social media. Kim discusses how her local Sola community has impacted her business and tips on how a new Sola professional can create those meaningful relationships with their own Sola community. Kim speaks about the importance of education in the beauty industry, especially for independent salon owners. She shares ways Sola helps to educate stylists and the tools she and other Sola professionals can use to grow their businesses. Kim chats about why she became a Paul Mitchell educator and how she has parlayed that partnership in her salon. Do you want to become an educator? Listen as Kim shares advice for listeners who are thinking about becoming educators and the steps they can take to make it happen. She also stresses how important it is to make the most of your partnership with Sola. The Sola team has dedicated themselves to ensuring Sola professionals have everything they need to be successful as long as you are willing to put in the work. If you haven't listened to part 1, you should definitely check it out, but you can also listen to this as a stand-alone conversation. So sit back, relax, and enjoy.   In This Episode [00:26] Welcome to the Sola Stories Podcast! [00:42] Kim, thank you for being here! [01:01] Kim shares why it is so essential for her to have connections with people. [03:14] Kim chats about how connecting people can be a lot of work; build trust and honor. [07:13] How have you established relationships with your Sola community, and how has it impacted your business? [10:25] Kim shares how she has built relationships with Sola communities all across the country. [12:21] Kim gives tips to new Sola stylists for using social media to connect with the Sola community across the country. [15:01] How did you build your clientele and nurture those relationships? How do you continue to grow year after year? [17:10] Kim shares ways to confort a problematic client, and when that might be appropriate. [19:47] Kim speaks about why continuing education is so important to independent business owners. [21:56] How do you think Sola can help people stay educated at this time in their career? [23:31] Kim shares why she became an educator with Paul Mitchell. [26:17] Kim believes that combining her position as an educator with Paul Mitchell and being a salon owner at Sola is the magic she needed to be successful. [28:58] You don't just educate on stage, but also every day with the client in your chair. [30:08] What advice do you have for any listeners who want to become educators? [31:56] Kim speaks about how to become an educator. [33:34] Kim chats about how a stylist can make the most of their partnership with a brand. [34:49] How has partnering with a brand like Paul Mitchell helped build a more substantial business for Kim Bennett Studios? [37:05] Kim shares how people can make the most out of their relationship with the Sola brand. [39:40] Shout out to Angela, who is producing the podcast for us. [41:30] Kim chats about why she says you have to get uncomfortable to grow. [43:16] Kim's last words of wisdom are for everyone to find their balance of gratitude and perspective.   Links and Resources Jennie Wolff Sola Salon Studios @solasalons Facebook | Twitter | Pinterest | Instagram   Find Kim Kim Bennett Studios @kimi_kisses Instagram

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