15. Using a Heatmap to figure out what Amazon Shoppers Look at
Wouldn’t it be great to know what parts of our book’s Amazon page shoppers look at the most? Author Michael Alvear hired a company to conduct a study using computers with laser cameras that track pupils to see exactly what Amazon shoppers focus on while they were in search of a book. The heat map provided some interesting information that can help authors optimize their book’s Amazon page. For more information, visit the show notes at http://kindlepreneur.com/e15
