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How to get to grips with Google when you're going it alone. When I spoke to Rand Fishkin way back on Podcast episode 1 (when I didn't even have a podcast and honestly just wanted an excuse to talk to Rand Fishkin) I asked him if he thought it was truly possible for small business types to do their own SEO. He replied that yes it was possible, but they wouldn't be doing SEO at the same level as some highly paid Search Engine Optimisation guru. And I couldn't agree more, we've had some amazing experts on this podcast already and their level of knowledge is EXTREME. But can a small business handle the basics, even the intermediate requirements of a good solid SEO strategy? In this episode I talk to four small business owners who have decided to take control of their own SEO. - and find out whether it's a been a SEO success or a giant fail. Tune in to learn: What struggles each business were facing before they DIYed their SEO What key learnings they have had along the way What improvements they've seen so far There number one SEO tip www.therecipeforseosuccess.com