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Hi ya'll, welcome back to the Paid Search Podcast. Today we're talking about Google AdWords quality score. What is quality score? How is quality score calculated? How to improve quality score? We answer all those questions, cover some deeply technical nuggets about quality score, and we share what role quality score plays in our own AdWords campaign management. Expected clickthrough rate - https://support.google.com/adwords/answer/1659696 Ad relevance - https://support.google.com/adwords/answer/1659752 Landing page experience - https://support.google.com/adwords/answer/1659694 Follow up on your Quality Score diagnosis - https://support.google.com/adwords/answer/6167116 Things you should know about Ads Quality https://support.google.com/adwords/answer/156066 Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764 Resources we recommend: Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102 AdWords Help Center - https://support.google.com/adwords/ Inside AdWords Blog - https://adwords.googleblog.com/ Instapage Landing Page Software - http://instapg.es/l6vCdSupport the show (https://www.patreon.com/paidsearchpodcast)