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Topics covered and questions you’ll uncover during this episode: How we shifted our advertising efforts to include not only the print world, but the digital world too The major difference between marketing to the luxury and non-luxury markets How to find market opportunities (and eventually dominate the market) through research — not simply decisions made based on emotion If you should give up print efforts and go digital-only in the luxury market (and why high-quality materials are so important) What a “visual icon” is and why is it so important in your regional marketing Why quality statistics are so critical for upper-tier clientele Why highly professional presentation is so critical in the the luxury real estate market What variable data response rate is and how you can use it to your advantage How you can start at a lower price point to ascend to a higher price point via your marketing efforts Getting repeat business by always keeping your marketing efforts in front of your potential clients Resources mentioned within the episode: Supreme Auctions REAL Marketing Institute for Luxury Home Marketing