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Topics covered and questions you’ll uncover during this episode: Online communities can open up the world and lead to deep-meaning relationships Successful communities provide three things: purpose, member connection, and multiple shared experiences For real estate professionals, connecting with other like-minded professionals is the key to success Successful communities are based on existing relationships that are built upon trust In-person networking changed for real estate professionals in 2020, but online communities can help bridge the gap and create new opportunities The Institute Network provides opportunities to participate in sub-groups with a specific focus (e.g. second home market) The Institute Network's goal is to help Members learn, grow, and share in ways that are relevant to each Member's specific niche In luxury real estate, trusted referrals are a big part of being successful, and The Institute Network connects its Members with like-minded professionals who are also looking to expand their professional network As opposed to other online communities that don't specialize in real estate (e.g. Facebook), The Institute Network provides a fully immersive environment with no outside distractions Belonging is a universal feeling that what you bring to a group is appreciated, seen, and valued Successful communities are those in which members appreciate, see, and value others in that community New luxury real estate professionals can find it difficult to break into a new market, but The Institute Network assists with that by facilitating connections The Institute Network is about the concepts of belonging, each Member having a place, each Member being able to give and receive value, and Members being fully part of the community Resources mentioned within episode: Carrie’s book, Building Brand Communities, on Amazon The Institute's Member Portal