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Topics covered and questions you’ll uncover during this episode: The 12 Week Year is about training your consciousness to be aware of how longer term goals are achieved via short term planning The three guiding principles at play are Accountability, Commitment, and Greatness in the Moment The five core principles discussed are Vision, Planning, Process Control, Keeping Score, and Using Time Wisely Why time is our most valuable resource, and how we view time impacts how successful we are in achieving our goals What periodization is, and what it has to do with successful business planning What the difference is between quarterly planning and 12-week planning How annualized thinking creates a lack of urgency, which ultimately leads to a lack of productivity Why success and failure should be measured on a daily basis as an indicator of whether you're on track to achieve bigger goals Why you need to assess where you are today, where you want to be in the future, and identify the gaps in planning that are preventing you from getting there If your vision doesn't make you uncomfortable, your aspirations aren't great enough You need to stick to a process, but be willing to alter that process in order to make progress What lead indicators and lag indicators are, and how they fit into your plan for success Why planning—not time management—is the route cause of failure to meet goals Why reviewing plans after they've been executed is helpful for future planning Leaders want to hold others accountable but they can't; only individuals can truly hold themselves accountable for the things they choose to do Accountability is the foundational principle to high performance (i.e. taking personal ownership of goals is the first step in achieving them) When you choose what you're doing, you're in complete control of the situation—so choose appropriately in order to work towards your goals Just because you're interested in something doesn't mean you're committed to it Successfully executing tasks leads to greatness in the moment, and greatness in the moment shapes our future Resources mentioned within episode: Real Marketing The 12 Week Year on Amazon The 12 Week Year Field Guide on Amazon Institute Member Webinar Sign-Up Non-Institute Member Webinar Sign-Up