Leaders in Luxury with Special Guest Steve Yastrow
Topics covered and questions you’ll uncover during this episode: Becoming a resource and confidant to client How you can make customers commit to you Connection of belief and actions How to create an impactful customer experience Using language and storytelling to create customer beliefs Guiding customers from their challenges to the goal What makes a relationship a real “We” relationship. Customer vs. Client Transaction vs. Encounter Creating real customer loyalty Turning presentations to conversations What is a conversation that really matters? How do you have genuine dialogue? Resources from this episode: Yastrow a Co. Book: Ditch the Pitch Book: Brand Harmony Book: We, the Ideal Customer Relationship
