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If you’re building an online business, then you’ve likely seen or heard that upgrading to an email marketing provider or system is a must in order start making the big bucks. Who knows why people actually believe that, but there are some really good reasons why you might want to switch to a more customizable marketing system. But before we talk about my switch to Infusionsoft about 2 years ago, I want to make sure you know my stance on upgrading tools... They are often not necessary or critical until they no longer work. I never suggest an upgrade or a tool/system change unless it’s going to revolutionize or fix a part of the business. And I definitely say no to upgrades that require you to move your entire list or marketing funnel right before a launch. So knowing this, you may think my move to Infusionsoft was unnecessary, but the change falls under the “this revolutionized” my workflow and productivity. Plus, I did it at a time when a launch wasn’t imminent. In this episode, you’ll learn: What led to my decision to switch email marketing providers Why Aweber no longer worked for me The main reasons I knew Infusionsoft was right for me Specific reasons and features that have kept me a customer. Complete show notes at annesamoilov.com