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Let’s talk about personal branding. I know what you’re thinking. There are enough podcasts out there about branding yourself. This space is noisy enough as it is. But hear me out. Personal branding isn’t what you think. It isn’t about creating the sexiest lifestyle blog or going viral or even about how many Instagram followers you have. That stuff is important...if you want to become an “influencer.” But what if you want to actually be influential ? Then you have to answer the scariest question of all: who are you? WHY SHOULD PEOPLE CARE? When it comes to building a personal brand that connects and converts, everything else is, well… bullshit. Welcome to the SimplyBe. Podcast: a collection of no-bullshit conversations about building a business by showing up as your unapologetic, truest, most authentic self online, IRL, and everywhere in between. So who am I? And why should you care? I’m Jessica Zweig, serial entrepreneur, founder, and CEO of SimplyBe. Agency ( https://www.simplybeagency.com/ ) , a seven-figure nationally recognized personal branding company by Forbes Inc and the Huffington Post. Prior to SimplyBe. I ran Chicago’s largest lifestyle magazine for women, for seven years strong, reaching 100,000 readers that I grew organically. It was during that time as the face and founder of a prolific magazine that I built my personal brand by accident than eventually by design. When I left that magazine in 2014 to start what would become SimplyBe., something remarkable happened. My launch strategy - consisted of one email out to my network and a Facebook post. Within 5 business days, I had over $20,000 in revenue and a line out the door. I don’t say this to brag. I share this to demonstrate the power of building the asset that is you as the cornerstone to your business strategy. When done consistently, effectively and above all, authentically, it will become the only marketing tool you will ever need. Joined by some of the most inspiring thought leaders and magnetic personal brands of today, I’ll be sharing my story, my entrepreneurial journey, and best practices for how to build a brand and a business that is both professional and elevated, while rooted in humanity, vulnerability, and truth. Be prepared for shit to get real on this podcast. Because people aren’t pretty 2-D logos. People have baggage, darkness, weaknesses, failings, and skeletons in their closets. These are the things that connect us. And we’re not going to be afraid to talk about it. Why? Because Every audience, no matter where they are, who they’re following, or what platform they’re on, craves authenticity. And when you set yourself free to simply be, you give everyone around permission to do the same. And that’s what personal branding is really all about. Are you ready to set yourself free to simply be? Let’s do this. If you'd like to receive new episodes as they're published, please subscribe to The SimplyBe. Podcast in Apple Podcasts ( https://podcasts.apple.com/us/podcast/the-simplybe-podcast/id1463214827 ) , Google Podcasts ( https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1zaW1wbHliZS1wb2RjYXN0 ) , Spotify ( https://open.spotify.com/show/3eH32ZO6VMiDQ57I4eT9mb ) or wherever you get your podcasts ( https://feeds.simplecast.com/YTXe3kh2 ). If you enjoyed this episode, please consider leaving a review in Apple Podcasts ( https://podcasts.apple.com/us/podcast/the-simplybe-podcast/id1463214827 ). It really helps others find the show. This podcast episode was produced by Dante32 ( https://www.dante32.com/ ).