124: COO of Orangetheory Fitness: How OTF Built A Community That Sells Itself | The GSD Show
How? “People, Process, and Performance,” Griff says. “There’s nothing more important than building genuine emotional connections.” Griff’s story is powerful. He pushed through a terrible injury to participate in athletic competitions. But, how he fell in love with Orangetheory Fitness is something EVERY fitness studio needs to put into practice YESTERDAY! As Griff says, “I don’t remember the details of my first workout at #OTF, but I remember how my trainer made me feel… and that’s critical. People don’t remember what you say, but they remember how you made them feel.” This is an amazing look inside the mind of a truly beloved and incredibly intelligent leader.
