105: What Makes Your Fitness Studio Prospects Buy? | The GSD Show with Mike Arce
???? WANTS are accomplished by NEEDS ???? Ok, so what does this mean? ???? People don’t spend money on things they NEED -- In fact, they cringe every time they do it. Think about it this way... How often do you shout, “I can’t wait to pay this medical bill!”❓ Exactly. Which means… You have to focus on the things people WANT in order to convince them to purchase something they NEED (a Membership) ???? They WANT to look better, so they NEED to exerciseThey WANT to feel better, so they NEED to improve their nutritionThey WANT to go about their day pain-free, they NEED mobility training Look at those NEEDS… those don’t sell prospects. Their WANTS do, right? I break all of this down and give you some tactical role-playing to focus on a prospect’s WANTS. BUT... ...this isn’t JUST for prospects… it applies to YOU and how you run your Fitness Studio.
