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Resources for this episode: Kimberlyannjimenez.com/2 JoinTheBLounge.com   I’m going to be blunt. If you’re doing online marketing in 2017 and you don’t have a content calendar, you’re probably not capitalizing on your content marketing efforts, dude So what exactly is a content calendar and why the heck do you even need one? Content calendars help plan, organize and schedule every single piece of content you publish online. It’s the place where all of your social media posts, your blogs, your newsletters, your videos, podcasts and your graphics strategically come together to grow your business. So if you’re reading this, I’m willing to bet you don’t have a system in place to organize and repurpose your content just yet. It’s time to create a content calendar. See, you know all too well that this whole content marketing thing takes time, a lot of it. And if you’re not squeezing your content for all it’s got, you’re missing out on lots of engagement, traffic, and leads. Imagine being able to (finally) plan in advance every piece of content that will be published online across the board for your business. Having a bird’s-eye view of your content enables you to anticipate what is coming down the pipeline so you can get really strategic with the content pieces you publish and leverage your content to attract more engagement, more traffic and increase your leads. That’s what a content calendar can do for your brand. It’s the foundation of what should be your content marketing system. So let’s get into the whole process of how to create a content calendar that actually works. So what exactly is a content calendar and why the heck do you even need one? Continue Reading...