EP144: How World-Class B2B Companies Win at Customer Acquisition
In this episode of the GrowthTLDR, we talk to Holly Chen, a growth advisor to numerous companies, and former global head of growth marketing at Slack. We go into what makes up a winning customer acquisition strategy. We talk about forecasting models, and how you know what hires to make. We talk about the importance of multi-attribution models and how to split your paid advertising budget across both brand and direct response. Happy Growing!
